Creating the Future of PR Forum – Sydney: October 15, 2015

Join us for the global launch of Creating the Future of PR, a publication that explores the future of PR and related industries. Creating the Future of PR Forum will bring a community of future-oriented PR professionals to explore where PR is heading and what needs to be done to seize the enormous emerging opportunities for value creation.

Eventbrite - Creating the Future of PR Forum

Register today to attend this exclusive forum to hear from industry leaders as they discuss:

  •   What’s changing in the world of PR globally and what’s distinctive in each region
  •   How PR capabilities can and are being applied in emerging domains
  •   State of the art PR capabilities and practices
  •   Tools, software and platforms being used currently, and what’s coming next

Featured Speakers Include:

Ross Dawson, Chairman, Advanced Human Technologies Group
Tiffany Farrington, Founder, Social Diary
Allison Lee, Director of Media and PR, Destination NSW
Tory Maguire, Editor-in-chief, HuffPost
Matt Trewin, General Manger – Retail & Media Communications, Telstra
Jamie Verco, Lead Partner, n2n and Fuel Communications

Thursday October 15, 2015

Time: 12:00pm – 2:00pm
Venue: Sydney Room, City Tattersalls Club, 194 Pitt Street, Sydney
Twitter hashtag: #FutureofPR
Registration: $60



Ross Dawson

Ross Dawson

Ross Dawson is globally recognized as a leading futurist, keynote speaker, entrepreneur, and authority on business strategy. He is the Founding Chairman of five companies including leading future think-tank Future Exploration Network, and the bestselling author of books including the acclaimed Living Networks. Strong global demand has seen him deliver keynote speeches in 27 countries, while frequent media appearances include CNN, Bloomberg TV, SkyNews, ABC TV, Today and Sunrise shows, Washington Post and many others.

Tiffany Farrington

Tiffany Farrington

Tiffany has worked in the PR industry for almost 20 years and is the founder of Social Diary, an online network for PRs & media created in 2004. The business started as a calendar to avoid clashing events, but has developed over the years into a diverse service warmly regarded by members as the ‘PR Bible’. Tiffany is also publicist for Australia’s much-loved chef Curtis Stone, co-creator of BOOMBAGS by Senor Funkstar (bags that attach to your phone and play music), passionate supporter of Australian Marriage Equality and doting mother to company mascot Fang.

Allison Lee

Allison Lee

With more than 20 years experience working in public relations, Allison has held both agency and in house roles. She was the founder of IMPACT Communications Australia. She is currently the Director of Media & PR for Destination NSW, the State Governments major events and tourism agency which owns and operates Vivid Sydney. Allison is Fellow of the Public Relations Institute of Australia.


Tory Maguire

Tory Maguire joined Huffington Post Australia as the Editor-in-chief after 15 years working in news and political media. She started her career in newspapers, in roles including Political Correspondent and Assistant Editor of Sydney’s The Daily Telegraph. In 2009 she helped launch News Corp Australia’s opinion site The Punch, and was later appointed its editor. Tory is a member of the NSW Women in Media committee and has a keen interest in the development of the next generation of journalists.


Matt Trewin

Matt Trewin leads the integrated communications effort for Telstra’s $18bn retail arm, that serves 8.8 million households, 16 million mobile customers, and 1.1 million small business customers across Australia. He is responsible for public relations, issues management and employee communications across all communication and engagement channels. Matt has almost 20 years experience in communications and corporate affairs and is passionate about growing company value, reputation and brand through customer-centred communications.

Jamie Verco

Jamie Verco

Jamie is the lead partner of the agency group N2N and Fuel Communications and has been instrumental in growing the group to over 40 people. The group recently won 3 Cannes (1 gold and 2 silvers) at this year’s Cannes Lions International Festival of Creativity and has won Agency of the year twice in the past three years and is currently finalist in this years PRIA and Sabre Asia-Pacific Consultancy of the year categories.

He also leads the groups Digital and Social team and has extensive experience with social and digital strategies having advised many of Australia’s blue chips organisations including CBA, NBN Co, NSW Dept of Transport, AMEX, ATO, Woolworths, Nokia, Department of Communications and General Electric (GE).

Jamie’s previous role was as founding partner of digital company Eclipse Group which grew to 150 people and was sold to Deloitte in 2000 (it is now Deloitte Digital). He is active in the social media community and also sits on the boards of online media businesses The Roar (part owned by channel TEN) and Conversant Media (publisher of Lost at eMinor).

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About Author

Ross Dawson

Futurist, Entrepreneur, Keynote Speaker, Strategy Advisor, Author. Founding Chairman of the Advanced Human Technologies Group of companies. Travels the world to help clients create the future.