PR agencies are in the business of influence. At Creating the Future of PR we thought it would be instructive to look at how well PR agencies do at building their own online influence.
On our PR Companies Influence Rankings page we have created a regularly-updated analysis of the digital impact of influence of the Twitter and web presences of the major agencies worldwide. An image of the current top 16 agencies is shown below. The methodology used as well as the complete list can be found on the rankings page.
Duking it out at the top, Edelman takes top honors, beating out Ketchum which takes second place. Specialist social media agency We Are Social comes in third place, leading many larger agencies.
Most at the top of the list are no surprise as they represent the world’s largest agencies, however they will no doubt be sparring for boasting rights on their relative placing.
Interestingly, there are two agencies based in Spain in the top rankings, including Iberian/ Latin American agency Llorente & Cuenca, coming in at #5 and Spain-focused Apple Tree Communications at #10. Even focusing on Spanish and Portuguese content these agencies have been able to beat many English-language agencies, tapping into the social power of this large social ecosystem.
Shift Communications, based in four major US cities, focuses on “data-driven PR”, with their online influence ranking perhaps indicating the success of their approach.
Other agencies outside the top tier who have outperformed include tech-focused Text100 and entertainment industry agency PMK*BNC, with their specializations likely helping with their influence capabilities.
The rankings will be regularly updated. So sharpen your social tools and push yourself ahead of your competitors!
As a disclaimer, the ranking is certainly not intended to be rigorous, but to bring together some simple data in a transparent way that sheds a little light on how effective agencies are at the game of online influence on their own behalf. See the rankings page for details on the methodology.
Let us know any comments or thoughts!
Image: Luke Palmer