Five Steps to Being a Highly Visual PR Agency

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  • The use of video content for marketing increased 73% this year; use of infographics grew 51%.
  • Articles with images get 94% more views than those without.
  • Posts with videos attract three times as many inbound links as plain text posts.
  • 62% of marketers use video in their content marketing.
  • Two-thirds of firms plan to increase spending on video marketing in the coming year.

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  1. http://www.gestiona.es/effects-of-testosterone-supplements Effects of testosterone supplements Take a class – the most common forms of visual storytelling are movies and television. Encourage, maybe even require, your staff to take screenwriting classes. Alternatively, periodically bring a professional screenwriter or script doctor in. Maybe even someone who writes and produces commercials. The ability to tell a story in 10-30 seconds is an art and most of the video content out there is going to continue to fall into this category.
  2. http://kenwoodliquors.com/equipoise-wealth-management-inc Equipoise wealth management inc Push visuals as a given not a choice. Challenge your staff, your clients, and your agency to be more visual. Eliminate superfluous words in favor of stronger visuals. Guy Kawasaki, the former Apple marketing exec who worked on the introduction of the first Macintosh in 1984, famously penned the 10/20/30 rule for PowerPoint presentations. Ten slides, 20 minutes, no smaller than 30-point type. The latter being the most important from a visual standpoint because once you use 30-point type, the available real estate on a slide drops drastically.
  3. http://www.giftcards.sugarlandmall.com/winstrol-only-cycle-pct Winstrol only cycle pct Hire for the skill. It’s impossible to get an entire agency or in-house department caught up in this movement at once. So finding people already skilled in the art of visual storytelling is a possible shortcut. Just understand that what they make up for in skillset they may lose in understanding the difference between PR and advertising. What’s interesting is how many PR firms are responding by hiring people outside of the typical PR agency world. Last fall, Edelman, the world’s largest PR firm, went on a hiring spree adding several senior level staff all from advertising and marketing firms.
  4. Methenolone içeren ilaçlar Share insights. The Millennial generation is the first generation that has grown up never knowing a world without the web. Their lives are so intrinsically connected to it that they are hard-pressed to fathom what life must have been like without it. This generation is also driving the visual evolution. So tap the members of that generation for personal and broader insights, and then feel free to share. They get that this is part of the process.
  5. Anavar mg per pill Don’t fight it. For those in PR who are proud of their writing skills and accomplishments and may believe that the emphasis on visuals over text is like equating graphic novels to classic literature, have to realize that hanging on to outmoded methods is a fast track to irrelevancy. The ability to craft a well-written sentence then string several of those together to explain a particular point is still valuable. But the ability to mix pictures with those words to tell a more compelling story now trumps that ability.

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About Author

Aaron Heinrich
Industry Editor, Creating the Future of PR

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