What the Revised Barcelona Principles Mean or the Future of PR Measurement

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Tren 75 before and after If the original set of Principles focused more on “what not to do,” the updated Barcelona Principles of 2015 provide more guidance on “what to do,” in order to unite the ever-expanding media landscape into a transparent, reliable, and consistent measurement and evaluation framework.


  • Steroids dominican republic baseball We’ve widened the scope beyond PR measurement: The Barcelona Principles outline the basic principles of PR and overall communication measurement. We’ve reframed some of the language to emphasize that The Principles provide a basic foundation and are relevant and applicable to all organizations, governments, companies, and brands globally.
  • Sustanon 250 while cutting We’ve reinforced the importance of integration: We recognize that in an integrated communications environment, measurement must be integrated. This means integration across geographies (global and local), across methods (quantitative and qualitative), and across channels (including paid, earned, owned and shared media).
  • Anadrol oxymetholone 50mg bodybuilding We’ve made a distinction between measurement and evaluation: In addition to the role of measurement, we’ve called out the role of evaluation – the actual process of using data to make a judgement on value and effectiveness of communication.
  • Sustanon bnf We’ve included more focus on qualitative: Qualitative information plays an important part in measurement and evaluation, often adding color and context that helps professionals understand “the why” behind the quantitative outcomes.
  • Methenolone alpha pharma We’ve reinforced the need for all measurement and evaluation to be transparent, consistent and valid: We’ve provided more specific counsel on accepted methodologies for both quantitative and qualitative approaches, as well as suggested best practices for ensuring quantitative methods are reliable and replicable and qualitative methods are trustworthy.

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